REVIEW: This Wild Life's "Never Fade"
During the anticipation period of a record promotion is almost everything. Sure, there’s also the expectation of your old sound, but in the case of This Wild Life you know you’re getting emo-tinged acoustic rock so we have to really rely on the promotion there. In the case of their sixth record, Never Fade, This Wild Life really emphasized that there were features on this record. Yea, that’s what they promised, features. The features were all left in obscurity but were advertised as, *sigh*, the “emo Avengers” which were “assembled” to create this record. Pretty much all of these features are bands that are hot in their own scene right now and offer far more draw than This Wild Life, which is fine, but you would think you would have some sort of unknown in there. I also will, ahead of time, warn you that I’m going to go in on this band here. Not only for my complete middle of the road feelings toward their last record, Ever Blossom, but also for their vocalist Kevin Jordan. Two years